The Los Angeles Dodgers continue to expand their roster, this time off the field, with an exciting new partnership that brings Surfside’s refreshing canned cocktails to Dodger Stadium. Known for their smooth iced tea + vodka and lemonade + vodka concoctions, Surfside is now the official hard tea and hard lemonade sponsor for the team. Born out of Philadelphia in 2022 by two sets of brothers—the Quigleys and the Pappases—Surfside has quickly captured the hearts and taste buds of many, claiming the title of the fastest-growing beverage alcohol brand in the U.S. by 2024.
Dodgers’ executive vice president and chief marketing officer, Lon Rosen, expressed the team’s enthusiasm: “We’re thrilled to welcome Surfside to our Dodgers family. Their beverages are a fantastic addition to Dodger Stadium, and we’re eager to showcase their products throughout the season.” This partnership aligns perfectly with Surfside’s mission to share their delicious iced teas and lemonades with the passionate Dodgers fan base, as highlighted by president-founder Matt Quigley.
The collaboration will see Surfside setting up a branded concession stand on the field level, making their popular drinks accessible across various locations throughout the stadium. Fans will also notice Surfside’s presence with a prominent sign on the outfield wall and additional branding across concourses. Plus, there will be an interactive activation in the center field plaza during several regular-season games—perfect for fans looking to cool down with a cold Surfside.
As the Dodgers continue to innovate both on and off the field, this partnership with Surfside complements existing collaborations, including recent deals with ITO EN Ltd., Nikaido Shuzou Company, and Hakkaisan Brewery Co. Looking ahead, the Dodgers have also extended their multi-year partnership with All Nippon Airways (ANA), further expanding the team’s global connections. So whether you’re at Dodger Stadium for the action on the diamond or the refreshing new beverages, it’s clear the Dodgers are offering a first-class experience for all fans.
