Elon Musk Threatens To Buy Dallas Cowboys And Fire Brian Schottenheimer After Stunning Advertising Snub

Elon Musk Fires Back After Bold Statement From Cowboys Coach

In a dramatic twist that’s igniting both the NFL and tech worlds, billionaire entrepreneur Elon Musk has taken direct aim at Dallas Cowboys offensive coordinator Brian Schottenheimer. The firestorm began when Schottenheimer reportedly dismissed any potential partnership with Musk’s companies, stating, “Skip Tesla, the Dallas Cowboys will never advertise with Elon Musk.”

The comment triggered an explosive response from Musk, who didn’t mince words. He posted to X (formerly Twitter):

“I could buy the Cowboys and fire Schottenheimer by tomorrow morning.”

This jaw-dropping remark sent shockwaves across sports media and social platforms, raising questions about power, influence, and the future of team branding in America’s most popular sport.

The Comment That Started The Controversy

During a media availability session, Brian Schottenheimer was asked about the Cowboys’ potential partnerships with innovative tech firms. His response was blunt and unapologetic, drawing a hard line:

“We don’t see Tesla or Musk as fitting the values of the Dallas Cowboys organization.”

While team ownership has not made any formal comment supporting or disputing the remark, the backlash was immediate—and Elon Musk’s reaction added fuel to the fire.

Elon Musk’s Response Goes Viral

True to form, Musk responded swiftly and publicly. Within minutes of Schottenheimer’s comments circulating online, Musk tweeted his fury and suggested he had both the means and motive to buy the Cowboys outright. He implied that poor decisions like this are why the team hasn’t reached a Super Bowl in nearly three decades.

His quote, “I could fire him by lunchtime,” immediately went viral, leading to a frenzy of speculation about whether the SpaceX and Tesla CEO could realistically acquire the franchise.

Can Elon Musk Really Buy The Dallas Cowboys

From a financial standpoint, the answer is yes. The Dallas Cowboys are valued at around $9 billion, and Musk—currently one of the world’s richest men with a net worth of over $200 billion—has the financial power to pursue ownership.

However, NFL ownership rules are strict. Buying a team requires approval from three-quarters of league owners, a thorough vetting process, and a majority stake purchase. Even so, the possibility of Musk entering the NFL ownership arena has now become a trending topic of national debate.

What This Means For The Cowboys Brand

The public feud has cast a spotlight on the Cowboys’ branding strategy. Critics say Schottenheimer’s remarks reflect an outdated approach that distances the team from next-generation technology and innovation. Supporters of Musk argue that associating with world-leading companies like Tesla and X could modernize the franchise’s image and expand its global reach.

Fans have also weighed in—some calling for Schottenheimer’s removal and others defending him for standing by his values.

The NFL Remains Silent Amidst The Chaos

As the story continues to dominate headlines, the NFL has yet to issue a formal response. A league official speaking anonymously said the league is “monitoring the situation” but emphasized that ownership and personnel changes are internal team matters—unless a sale is proposed.

Social Media Divided As Hashtags Trend Worldwide

Unsurprisingly, the internet erupted. Hashtags like #MuskVsCowboys, #FireSchottenheimer, and #CowboysForSale have trended across X and Instagram. Memes, hot takes, and mock “Elon Musk Cowboys” logos have flooded feeds, showing just how powerful the convergence of sports and tech personalities can be.

Conclusion When Tech Titans and NFL Coaches Collide

What began as a simple advertising remark has snowballed into a national headline involving one of the most influential men on the planet and one of the NFL’s most iconic franchises. Elon Musk’s fiery response has sparked real discussions about ownership, innovation, and whether the Cowboys are positioning themselves for the future—or stuck in the past.

Whether this story ends with an apology, a media clarification, or Musk actually making a move toward ownership remains to be seen. But one thing is certain: the game off the field just got a lot more interesting.