In a surprising turn of events that’s lighting up both sports and tech circles, Dallas Cowboys star quarterback Dak Prescott has publicly responded to an attention-grabbing offer from Tesla CEO Elon Musk. The billionaire entrepreneur reportedly pledged $500,000 and a custom Tesla Cybertruck if Prescott agrees to become an official brand ambassador for Tesla.
The Offer That Sparked Headlines
Elon Musk, known for his bold marketing strategies and spontaneous online proclamations, took to X (formerly Twitter) late Thursday night with an eye-catching post:
“@dak — $500K and a Cybertruck with your name on it if you rep Tesla. Let’s make Texas even stronger. 🚀⚡ #TeslaQB #CyberPrescott”
Within minutes, the tweet had amassed hundreds of thousands of likes and sparked debates across sports talk shows and automotive forums alike.
Dak Responds — With Class and Confidence
Prescott didn’t leave fans waiting long. In a post this morning, the quarterback fired back with a bold and charismatic response:
“Elon — I appreciate the offer. But if I’m rolling in a Tesla, it’s because I believe in the drive, not just the dollars. Let’s talk vision, not just incentives. #BuiltForThis #TeslaQB”
The statement, while not an outright rejection, shows Prescott’s desire to align with brands that match his values and long-term vision — not just ones that offer flashy deals. Industry insiders say this could be a savvy negotiation tactic or a genuine call for deeper alignment.
Why Tesla Wants Prescott
With the Tesla Cybertruck finally rolling out to customers across the U.S., the company is doubling down on marketing in Texas — the very state where its Gigafactory is headquartered and where football is nothing short of a religion. Dak Prescott, as the face of “America’s Team,” presents an ideal crossover appeal between sports, tech, and Southern culture.
“Prescott’s influence in Texas is massive,” says marketing strategist Lena Rios. “Pairing him with Tesla during the Cybertruck expansion is a branding home run.”
What’s Next?
Tesla has not issued an official follow-up to Prescott’s response, but sources close to the situation suggest internal discussions are underway to structure a partnership that goes beyond a one-time endorsement.
This potential collaboration could mark a new era of athlete-tech brand partnerships, moving away from transactional deals to more strategic, values-based alliances.
Fans are now watching closely — not just for Prescott’s plays on the field, but for his next move in what could be one of the boldest brand deals of the year.
