BREAKING NEWS: Chase Elliott Donates Entire $12.9 Million Bonus and Sponsorship Earnings to Homeless Shelter Initiative — Funds 150 Housing Units and 300 Shelter Beds
Dawsonville, GA — In a powerful and heartfelt act of generosity, NASCAR superstar Chase Elliott has announced the donation of his entire $12.9 million in bonus and sponsorship earnings to launch a large-scale homeless housing initiative throughout Georgia.
“I’ve won races and held trophies, but giving someone a roof over their head — that’s the real victory,” Elliott said during a press conference in his hometown.
🏠 Project “Victory Lane Homes”: Racing Toward Change
The initiative, called “Victory Lane Homes”, will develop:
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150 permanent housing units
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300 emergency shelter beds
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On-site counseling and wellness centers
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Re-entry and career development services
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Community kitchens, childcare, and learning hubs
The first complex will break ground in Atlanta, with plans to expand into Savannah, Augusta, and Macon by 2027.
💬 NASCAR & Community Reactions
Elliott’s donation has sent shockwaves through the NASCAR community:
📣 “He just raised the bar for every athlete in this sport,” said NASCAR legend Jeff Gordon.
📣 “This is what real leadership looks like,” tweeted Bubba Wallace.
📣 “Chase Elliott is driving change — literally and figuratively,” added a fan in the crowd.
💡 Inspired by the In-Between Laps
Elliott said his decision was inspired by people he met between races, especially in inner-city areas:
“You see folks sleeping under bridges on the way to the track. It’s easy to turn your head — but I couldn’t anymore.”
📊 Project Snapshot:
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Groundbreaking: Late 2025
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Target completion: 2026–2027
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Primary partner: Habitat for Humanity Georgia
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Additional support from: Feeding Georgia, Veterans First, and Family Promise
🕊️ A Legacy Beyond the Finish Line
Elliott also announced the creation of a nonprofit foundation called Lap for Hope, which will continue to support housing, mental health, and food security initiatives across the Southeast.
“I’ve always raced to win. But this time, I’m racing for people who’ve been left behind.”
