🏟️ Elon Musk’s Big Pitch: “Tesla Stadium” and a Cowboys Redesign?

According to multiple sources close to the negotiation table, Elon Musk made a stunning proposal to the Dallas Cowboys—rename AT&T Stadium to “Tesla Stadium” and allow for a complete redesign of the team’s iconic jerseys with Tesla branding, in exchange for a multi-year, high-value sponsorship deal.

The plan, reportedly worth hundreds of millions, was intended to boost Tesla’s visibility in professional sports while attaching the brand to the most valuable NFL franchise.

“He wanted to disrupt the NFL like he disrupted the auto industry,” a source familiar with the pitch revealed.

🧢 A Tesla Cowboys Jersey?

As part of the proposed sponsorship, Musk allegedly pitched a modern, sleek uniform overhaul, integrating Tesla’s black-and-silver minimalist aesthetic into the Cowboys’ classic blue-and-white look. The Tesla logo would feature prominently on practice gear, fan merchandise, and potentially on-field attire.

🚫 Jerry Jones Shuts It Down

Despite the eye-popping offer, Cowboys owner Jerry Jones firmly rejected the proposal. The 81-year-old businessman, known for his control and deep ties to the Cowboys brand, reportedly found the idea too radical and a threat to the team’s iconic identity.

“Jerry isn’t against innovation, but this crossed a line,” said a team executive. “The star means something—and it’s not for sale.”

Sources say Jones was particularly opposed to renaming AT&T Stadium, citing long-term loyalty, brand integrity, and existing partnerships.

🧠 Behind the Bold Move

Elon Musk has a history of audacious branding decisions—from launching a flamethrower to renaming Twitter as “X”. His idea to rebrand one of America’s most traditional sports franchises appears to follow that trend.

Analysts believe Musk’s push into sports marketing is a calculated move to reach non-tech audiences and build emotional resonance around Tesla as a lifestyle brand—not just a car company.