In a bold and heartfelt statement that has captured national attention, Green Bay Packers head coach Matt LaFleur has publicly expressed his enthusiastic support for Pride Month, calling the movement “a vital symbol of progress, inclusivity, and respect.” In a recent interview with local Wisconsin media, LaFleur did not hold back as he praised the LGBTQ+ community and emphasized the importance of standing behind players, staff, and fans from all walks of life. “WOKE,” he stated, “is not an insult—it’s awareness, compassion, and strength. It’s something to be proud of.”

LaFleur’s remarks come at a time when professional sports teams across the country are navigating questions of inclusion, equality, and public image. Rather than avoiding the topic, LaFleur made his position crystal clear. “If standing with people who’ve been marginalized makes me ‘woke,’ then I wear that label with pride,” he said. “The locker room is a place of unity and trust—and that starts by making sure every person feels safe and seen.”

This isn’t the first time LaFleur has spoken out about social issues, but his vocal support of Pride Month marks a significant moment in his leadership. He announced that the Packers organization will participate in a variety of Pride-related initiatives throughout June, including community events, partnerships with LGBTQ+ organizations in Wisconsin, and special game-day features designed to celebrate diversity in the fanbase.

The response to LaFleur’s comments has been overwhelmingly positive on social media. Fans flooded Packers pages with messages of support, applauding the coach for using his platform to promote values of inclusion. “This is why I’m proud to be a Packers fan,” one follower wrote. “It’s not just about football—it’s about standing up for what’s right.”

Still, the coach acknowledged that not everyone would agree with his views. “We’re not here to make everyone comfortable. We’re here to lead with integrity,” LaFleur stated. “No one gets left behind in our team culture. That’s how champions are built—on the field and in life.”

As Pride Month unfolds, LaFleur’s leadership is drawing attention not just from the sports world but from national advocacy groups who see his message as a strong signal of changing times in professional athletics. For the Green Bay Packers and their head coach, June won’t just be about football—it will be about standing for something bigger.