BREAKING:
Bud Light Sales Plummet After Jordan Love’s Controversial Pride Month Remarks
The fallout was swift and fierce.
In the middle of Pride Month, Green Bay Packers quarterback Jordan Love made a series of comments during a locker room interview that many have labeled “tone-deaf” and “disrespectful” toward the LGBTQ+ community. And now, Bud Light — a long-time sponsor of inclusive campaigns — is feeling the backlash.
Love’s remarks, which were caught on camera and quickly circulated online, included the phrase:
“I think we’ve gone too far with all this rainbow stuff. It’s football season, not a fashion show.”
The comments were made in response to a question about whether the NFL should do more to support Pride Month. Though some defended Love’s right to an opinion, the backlash was immediate and intense — especially from LGBTQ+ advocacy groups and Bud Light consumers.
Within 72 hours of the interview going viral, Bud Light sales dropped sharply, particularly in urban markets and retail chains with large LGBTQ+ customer bases. Social media users launched boycotts under hashtags like #DropBudLight and #NoPrideNoPurchase, while others called out the brand for remaining silent in the face of what they see as a betrayal of its inclusive values.
One viral tweet read:
“Bud Light can’t have it both ways — you can’t throw rainbow flags in June and stay silent when your star endorser spits on our community.”
As pressure mounted, Bud Light released a brief statement late Wednesday:
“Bud Light is proud to support the LGBTQ+ community. We do not condone statements that seek to divide or disrespect. We are reviewing our partnership with Jordan Love.”
However, critics argued the response was too little, too late. Some called it “PR damage control,” while others praised the brand for at least acknowledging the controversy.
Meanwhile, Jordan Love has not issued an apology, and sources close to the quarterback say he “stands by what he said.” That defiance has only deepened the divide among fans — with some conservative voices now rallying to support him, claiming he’s being “canceled for telling the truth.”
But in the world of sponsorships and brand reputation, the damage may already be done.
Marketing analysts estimate that Bud Light could lose millions in revenue if the current boycott gains momentum, especially after last year’s backlash involving another controversial campaign. This latest incident has reignited debates about the role of athletes in social advocacy — and whether brands should hold them accountable for off-the-field opinions.
As the NFL and Bud Light navigate growing public pressure, one thing is clear:
Pride Month just got political — again.
Stay tuned as this story continues to unfold.
