🔥 BREAKING: NASCAR Superstar Bubba Wallace Signs $13.5M Netflix Deal for Groundbreaking 7-Episode Series Showcasing His Racing Journey and Cultural Impact

Charlotte, NC – June 20, 2025 — In one of the most talked-about sports entertainment deals of the year, NASCAR superstar Bubba Wallace has officially signed a $13.5 million contract with Netflix to produce a 7-episode docu-series chronicling his intense, inspiring, and history-making journey through the NASCAR Cup Series.

“This isn’t just about left turns and checkered flags,” Wallace said in the announcement video.
“It’s about resilience, representation, and refusing to back down—on or off the track.”

Titled “Wallace: Against All Odds,” the series is expected to deliver a raw, emotional, and high-octane look at one of motorsport’s most compelling modern figures.

🎬 “Wallace: Against All Odds” – The First of Its Kind

With unprecedented access, this Netflix original will go far beyond what fans saw in Race: Bubba Wallace (2022). This new series will dive deeper into the layers that shaped Bubba—a trailblazer, activist, and underdog who refused to fade into the background of a historically conservative sport.

Each of the seven episodes will focus on a defining chapter:

• Growing up biracial in the South and his early karting days

• Breaking into NASCAR’s top ranks and joining 23XI Racing with Michael Jordan & Denny Hamlin

• The 2020 Confederate flag controversy and his outspoken activism

• His emotional first Cup Series win at Talladega

• The intense pressures, criticism, and perseverance that followed

• Behind-the-scenes footage with his crew, friends, and family

• His vision for the next generation of NASCAR racers

Netflix promises cinematic race footage, intimate sit-down interviews, and never-before-seen clips from Bubba’s personal archive.

🗣️ Racing World Reacts: “It’s Bigger Than Racing”

From pit crews to paddocks to Hollywood, reactions to the news were instant and passionate:

• Michael Jordan: “Bubba represents more than speed—he represents change. I’m proud to be part of this journey.”

• Denny Hamlin: “He’s taken hits, but never wavered. His story needs to be told.”

• @NASCAR_Family: “This isn’t a docuseries. This is a movement on film.”

Even athletes outside of motorsports chimed in. LeBron James reposted the trailer with the caption: “Respect. Leader. Icon. Bubba Wallace.”

🎯 Why Netflix Chose Bubba Wallace

Following the success of Drive to Survive, Quarterback, and The Last Dance, Netflix is focusing on impactful figures in sports—and Bubba Wallace fits the bill.

“Bubba is polarizing, passionate, and powerful,” said Netflix Sports VP Lila Brenner.
“He’s exactly the kind of story the world wants right now: complex, uplifting, and unfiltered.”

The production team includes Oscar-winning documentary producers and support from 23XI Racing, ensuring both sporting accuracy and emotional authenticity.

💥 Controversy, Courage, and the Cost of Change

The series will not shy away from the most polarizing moments of Bubba’s career—from threats he received in 2020 to accusations of “performative activism” to backlash within the fanbase. Wallace has given Netflix permission to go all in.

“If you’re going to tell it,” Wallace said, “tell it all.”

The series ends with Bubba’s bold plans to launch a youth racing program for underserved communities, aiming to change NASCAR from the inside out.

📅 When & Where to Watch

• Title: Wallace: Against All Odds

• Platform: Netflix (Worldwide)

• Episodes: 7 (Each ~45–60 minutes)

• Premiere Date: October 2025

• Official Trailer Release: August 2025