Taylor Swift has once again proven that her influence extends far beyond the music industry. Her relationship with NFL star Travis Kelce has already sent shockwaves through the sports world, but now, new reports suggest that she has single-handedly boosted the Kansas City Chiefs’ fan base by a staggering 30%. While Kelce’s on-field talent and the team’s recent success have certainly played a role, there’s no denying that Swift’s star power has introduced an entirely new audience to the world of football.

Since the pop icon started dating the Chiefs’ tight end, ticket sales, merchandise revenue, and social media engagement for the team have skyrocketed. Swifties—her loyal fanbase—have fully embraced the NFL, flooding stadiums in Chiefs colors, streaming game highlights, and even learning the rules of football just to support Kelce. This unexpected influx of new fans has left sports analysts stunned, as very few celebrity relationships have had such a measurable impact on a professional sports team.

Marketing executives within the NFL are taking full advantage of this phenomenon. Chiefs jerseys with Kelce’s name are now selling out faster than ever before, and even casual fans are showing newfound interest in the team’s games. The league itself has subtly shifted its promotional strategy, frequently highlighting Swift’s appearances at games and capitalizing on the massive engagement her presence generates. Some skeptics initially dismissed this as a passing trend, but the numbers don’t lie—her influence is undeniable.

Critics argue that a pop star shouldn’t have such a significant impact on a football team, but the reality is that Swift’s presence benefits both sides. The Chiefs are seeing unprecedented attention and financial gains, while the NFL as a whole is enjoying a surge in viewership, particularly from younger audiences and female fans. In return, Swift benefits from the additional exposure, turning every game she attends into a global spectacle.

With the Chiefs aiming for another Super Bowl run, the question now is how long this Taylor Swift effect will last. If history is any indication, anything she touches tends to turn into a cultural moment, and this relationship might just redefine the way celebrities and sports teams interact. Whether she’s in the stands or not, the Chiefs are now a global sensation, thanks in large part to the power of Taylor Swift.