As San Francisco prepares to co-host matches for the FIFA World Cup 2026, a new wave of financial scrutiny is surfacing — and it could have major implications for the San Francisco 49ers and the city’s broader sports economy. According to recent reports and financial projections, hosting World Cup games at Levi’s Stadium could end up costing San Francisco an estimated $37 million in lost revenue and logistical expenses.

Why the World Cup Could Impact the 49ers Financially

Although Levi’s Stadium is located in Santa Clara, the broader economic and logistical footprint of the World Cup will heavily involve San Francisco city infrastructure, including hotels, police, transit systems, and city services. These costs — along with potentially displaced revenue-generating events — are now causing concerns within the 49ers organization and local government.

Event Displacement: 49ers and Other Local Programming Affected

One of the main financial drawbacks stems from event displacement. Hosting FIFA matches requires a substantial blackout window during which no other events can be held in or near the stadium. For the 49ers, this could mean limited access to Levi’s Stadium for offseason activities, preseason prep, or even delays to stadium upgrades or community events they typically host.

An internal city memo leaked earlier this month projected that potential event losses, combined with additional city expenses for international logistics and security, could reach $37 million — with little guarantee of FIFA reimbursing these costs.

Who Bears the Financial Burden?

Here lies the key issue: FIFA requires host cities to front most costs, from traffic management and security to promotional support. But unlike the Olympics or Super Bowl, FIFA retains a significant share of the commercial rights and revenue streams — meaning San Francisco may end up footing the bill without proportionate financial return.

Local economist Danielle Cho noted:
“While the global exposure is undeniable, the short-term cost to local agencies — including indirect impact on the 49ers’ operational flexibility — could be substantial, especially if private reimbursements fall short.”

49ers’ Position on the Issue

Although the 49ers organization has expressed public support for Levi’s Stadium being a World Cup venue, sources inside the front office say there’s growing concern about access limitations and potential revenue shortfalls. Levi’s is a year-round venue that generates income beyond NFL season games, including concerts and corporate events — many of which will need to be canceled or relocated due to FIFA restrictions.

Fan Reactions and Political Fallout

The local community is divided. Some fans are excited about the global exposure and tourism boost, while others question whether the benefits outweigh the cost. On social media, some 49ers fans voiced concerns that the team’s facilities and offseason rhythm could be disrupted in a critical year.

City Supervisor Marisol Tang is calling for a public audit and risk assessment, saying:
“Before we celebrate, let’s make sure San Francisco isn’t signing a blank check for a global event where the profits leave and the bills stay.”

Conclusion

As preparations for the 2026 FIFA World Cup accelerate, San Francisco and the 49ers may find themselves facing tough questions about priorities, planning, and profit. With costs projected to reach $37 million, the price of hosting the beautiful game could be more than the city — and the franchise — bargained for.