In an explosive new twist to the deepening feud between Elon Musk and the Dallas Cowboys, offensive coordinator Brian Schottenheimer is calling on NFL fans to delete the X app after Musk declared that Cowboys players would be banned from purchasing or receiving Tesla products.

“This app has become a playground for one man’s ego. NFL fans don’t need to see this kind of s*** every day. Just delete it.”
— Brian Schottenheimer, post-game interview

💥 Elon Musk’s Latest Strike: Tesla vs. the Cowboys

The drama began earlier this week when the Dallas Cowboys rejected a high-profile sponsorship proposal from Tesla, sparking fury from Elon Musk. In a late-night post on X (formerly Twitter), Musk retaliated by announcing:

“Effective immediately, no Cowboys player will be allowed access to Tesla VIP perks, employee discounts, or early model testing. We do not support organizations that snub American innovation.”

This came just days after Musk had already declared Tesla boycotters “unpatriotic,” fueling a firestorm of political, cultural, and now technological fallout.

🗣️ Schottenheimer: “He Thinks He Owns the Conversation”

Cowboys OC Brian Schottenheimer didn’t mince words during his Monday press conference.

“He thinks he owns speech just because he owns the app. It’s getting ridiculous. My players are sick of opening their phones and seeing their names dragged for nothing.”

Schottenheimer urged fans and even fellow coaches across the NFL to consider boycotting X entirely, stating that “Elon’s obsession with control is poisoning sports discourse.”

His comments drew immediate attention from across the league, with some players reportedly deleting their X accounts within hours.

🏈 NFL Locker Rooms React: Divide Deepens

The reaction from the NFL world has been polarizing:

• Micah Parsons responded cryptically with a 🔥 emoji and the words: “We play ball. We don’t play politics.”

• An unnamed AFC team executive told ESPN: “This is unprecedented—tech billionaires feuding with players in real time.”

• Aaron Rodgers, never one to shy away from controversy, posted:

  “Let the man run his company. Free country.”

Still, several players across the league retweeted Schottenheimer’s call to delete the app, making “#DeleteX” a trending topic on Monday afternoon.

⚠️ What Does “Banned from Tesla” Even Mean?

Elon Musk’s post did not include legal clarification. However, analysts suggest this likely refers to Tesla’s VIP access programs, which include:

• Pre-release beta testing of new Autopilot versions

• Employee-only pricing tiers

• Tesla Xperience invitations for influencer-athletes

Legal experts say it would be difficult—if not impossible—to enforce a blanket ban on retail purchases, but Musk’s announcement is likely more symbolic than contractual, sending a message that Tesla is no longer “cool” with the Cowboys.

🇺🇸 Tech, Ego, and the New Front Lines of Culture War

This is the latest—and perhaps strangest—chapter in America’s escalating culture-tech-sports war:

• A tech billionaire silencing athletes

• A legendary NFL franchise blacklisted from a major EV brand

• A league now caught in a proxy war over digital speech and consumer ethics

Elon Musk’s polarizing persona, once celebrated as a symbol of innovation, is now weaponized in ideological battles, and sports culture is no longer neutral ground.

“It’s no longer about cars or tweets. It’s about who controls the conversation,” said tech analyst Marla Espinoza.