NASCAR President Steve Phelps has dropped a tantalizing hint that a fourth manufacturer could soon join Toyota, Ford, and Chevrolet, igniting excitement among fans.
In a recent address, NASCAR President Steve Phelps revealed that negotiations with a new original equipment manufacturer (OEM) are “close” to fruition, potentially reshaping the sport’s competitive landscape. Currently, NASCAR’s Cup Series features Toyota’s Camry XSE, Ford’s Mustang Dark Horse, and Chevrolet’s Camaro ZL1. The prospect of a fourth manufacturer, absent since Dodge’s exit in 2012, has fans buzzing about who might join the fray. Phelps’ optimism, shared during the 2024 season finale at Phoenix Raceway, suggests a deal could be imminent.
A Game-Changing Addition
Rumors have swirled about potential candidates, with Dodge and Honda frequently mentioned. Dodge, a former NASCAR powerhouse with 217 wins, has reportedly submitted a formal proposal to return to the Truck Series by 2026. Meanwhile, Honda’s global motorsport presence, including IndyCar and Formula 1, makes it a strong contender. Phelps remained tight-lipped on specifics but emphasized NASCAR’s appeal to global brands, citing the sport’s growing momentum and technological advancements.
Challenges and Opportunities
Adding a new manufacturer involves significant hurdles, including NASCAR’s V-8 engine reliance and a nine-figure investment. However, Phelps noted that the Next Gen car’s design lowers costs, making entry more feasible. Toyota’s David Wilson and Chevrolet’s Eric Warren have welcomed competition, believing it will elevate the sport. Fans are already speculating about new rivalries and car designs, with social media abuzz over #NASCARFuture.
What’s Next for NASCAR?
As NASCAR prepares for the 2025 Daytona 500, the prospect of a new manufacturer adds intrigue. Will Dodge reclaim its legacy, or will Honda bring a fresh perspective? Phelps’ cautious optimism suggests fans won’t wait long for answers. For now, the focus is on how this move could boost NASCAR’s global reach and fanbase.
