BREAKING NEWS: CeeDee Lamb Donates Entire $12.9 Million Bonus and Sponsorship Earnings to Homeless Shelter Initiative — Funds 150 Housing Units with 300 Shelter Beds
Dallas, TX — In a stunning act of generosity and social impact, Dallas Cowboys wide receiver CeeDee Lamb has announced that he is donating his entire $12.9 million bonus and endorsement earnings to fund a large-scale homeless shelter and housing project in the heart of Dallas.
“I’ve seen too many people struggling just a few blocks from the stadium,” Lamb said. “If I have the power to change that — why wouldn’t I?”
🏠 Project “Lamb’s Light”: A Home for Hope
The initiative, called “Lamb’s Light”, will break ground later this year and aims to provide:
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150 permanent housing units for individuals and families
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300 emergency shelter beds
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A 24/7 wellness and recovery center
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Career training facilities and youth educational programs
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A full-service community kitchen and garden
💬 Public and NFL Community Reaction
Praise for Lamb’s action came swiftly across the NFL and beyond:
📣 “CeeDee just ran the most important route of his life — straight to the heart of this city,” said Cowboys owner Jerry Jones.
📣 “This is bigger than football. This is what greatness looks like,” tweeted NFL Commissioner Roger Goodell.
📣 “One of the most selfless acts I’ve ever seen in pro sports,” said ESPN’s Laura Rutledge.
💡 Inspired by Real Conversations
CeeDee Lamb shared that the motivation came after speaking with families at a Dallas youth center last fall:
“A mom told me she sleeps in her car with two kids and still gets them to school. That shook me. I promised I’d do something. This is that promise.”
📊 Project Details:
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Expected groundbreaking: Winter 2025
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Opening target: Late 2026
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Location: South Dallas
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Partners: City of Dallas, Habitat for Humanity, Feeding Texas, and Hope & Home Network
🕊️ “This Is Only the Beginning”
Lamb also announced the creation of the “Light Up Dallas Foundation”, which will fund similar housing and education efforts across Texas in the coming years.
“I’ve caught touchdowns. I’ve heard the roar of 80,000 fans. But nothing compares to the joy of giving someone a key to their own front door.”
