Los Angeles, CA – May 9, 2025 — In a headline-grabbing move that’s sending shockwaves through both the sports and fashion worlds, Adidas CEO Bjørn Gulden has just revealed his admiration for Los Angeles Dodgers superstar Shohei Ohtani, and he’s putting real money behind it.

Shortly after the Dodgers’ latest victory, Gulden took to LinkedIn with a surprisingly personal post praising Ohtani’s unique MLB style of play, discipline, and international influence. But the surprise came at the end:

“Shohei Ohtani is not just a baseball player — he’s a global icon in the making. Adidas would be honored to work with him. We are preparing a 10-year brand ambassador offer. And yes — the contract will be huge.”

Adidas Makes Its Move

While Adidas has traditionally been more active in soccer, track, and basketball, this move signals a dramatic shift into baseball’s global marketing landscape, and Ohtani — with his dual threat as a pitcher and hitter, his clean public image, and immense popularity in the U.S. and Japan — is the perfect face for it.

Sources within Adidas hint that the deal would not only include traditional endorsements, but also:

• A full Shohei Ohtani signature apparel line

• Custom cleats and lifestyle sneakers branded “OHT”

• Joint charity initiatives in Japan and Los Angeles

• Appearance in Adidas global campaigns across Asia, North America, and Europe

How Big is “Huge”?

While no figures have been officially disclosed, industry insiders estimate that the 10-year deal could exceed $100 million, easily making it one of the largest athlete brand ambassador agreements in Adidas history — on par with icons like Lionel Messi and James Harden.

“Ohtani’s cultural footprint is massive,” said sports branding expert Marcus Ellington.
“This isn’t just a baseball deal. This is Adidas trying to own the global sports narrative.”

Ohtani’s Next Big Decision

As of now, Ohtani has not publicly responded to the offer, but sources close to his camp say the star is “flattered and intrigued.” He is currently under a record-setting $700 million playing contract with the Dodgers — but a deal with Adidas could further cement his global superstar status beyond baseball.

Adidas vs. Nike?

With Nike already dominant in Major League Baseball uniforms and cleats, Adidas stepping in with a bold individual offer to Ohtani might ignite a high-stakes branding war — one that could reshape MLB’s fashion and marketing future.

Final Word: A Global Superstar Meets a Global Brand

Shohei Ohtani is no stranger to the spotlight — but this new move by Adidas could signal the beginning of a new era: not just Ohtani the athlete, but Ohtani the brand.

And with Bjørn Gulden personally leading the charge, this deal might not just change Ohtani’s career — it could change the game itself.