BREAKING NEWS: Detroit Lions Star David Montgomery Donates Entire $12.9 Million in Prize and Sponsorship Money to Fund Homeless Housing Initiative

Detroit, MI — In a remarkable act of generosity and community commitment, Detroit Lions star running back David Montgomery has announced he is donating his entire $12.9 million in 2025 prize money and sponsorship earnings to a new homeless shelter initiative in Detroit. This sizable contribution will help fund the construction of 150 permanent housing units and 300 shelter beds aimed at combating the city’s persistent homelessness crisis.

Montgomery’s announcement, made during a heartfelt press conference at Ford Field, has sent waves of admiration throughout Detroit and across the NFL community. It marks one of the largest charitable donations ever made by an active NFL player dedicated solely to addressing homelessness in a single city.

“Detroit has given me everything — a home, a family, and a platform,” Montgomery said. “This city deserves for us to give back in ways that matter. Everyone deserves a safe place to call home. I’m proud to help make that a reality for our neighbors who need it most.”

A Champion for Detroit On and Off the Field

David Montgomery, who has been a cornerstone of the Lions’ offense since being drafted in 2019, has gained respect not only for his hard-nosed running style but also for his off-field leadership and community service. This generous donation reflects his ongoing commitment to Detroit beyond football.

According to team sources, the $12.9 million donation includes performance bonuses from the 2024 season and income from endorsements with major brands such as Nike, Oakley, and New Era. Rather than use the money for personal gain, Montgomery chose to funnel every dollar into a collaborative effort between local nonprofits and the city government.

“I want this money to build more than buildings,” Montgomery said. “I want it to build hope, stability, and futures.”

The Detroit Hope Initiative: Project Overview

The funds will support the Detroit Hope Initiative, a partnership between the Detroit Coalition for the Homeless, Shelter of Detroit, and the City of Detroit’s Department of Neighborhoods. The initiative aims to:

• Construct 150 permanent affordable housing units

• Provide 300 temporary shelter beds with wraparound social services

• Offer on-site mental health counseling and addiction treatment programs

• Develop job training and educational resources to promote long-term self-sufficiency

• Establish community gardens and recreational spaces to foster connection and healing

Construction is expected to begin in late 2025, with the first phase slated to open in early 2027.

City Leaders Praise Montgomery’s Vision

Detroit Mayor Mike Duggan expressed deep gratitude for Montgomery’s contribution, calling it “a game-changer for our city.”

“David Montgomery’s generosity goes beyond a check—it’s a call to action,” the mayor said. “He’s not just a Detroit Lion on the field; he’s a lion in our community. His commitment will change thousands of lives for the better.”

Nonprofit director Angela Simmons of the Detroit Coalition for the Homeless echoed those sentiments:

“This donation will accelerate our efforts dramatically. It means hundreds more men, women, and children will have a safe, warm place to sleep tonight—and every night moving forward.”

Montgomery’s Personal Journey and Motivation

Montgomery, who grew up in Flint, Michigan, knows firsthand the challenges many in Detroit face.

“I’ve seen friends and family struggle with housing insecurity. I’ve heard their stories. This hits close to home.”

He credits his family and faith for instilling in him the values of giving and community responsibility.

“Football gave me a platform, but it’s what I do with it that counts,” he said. “This city raised me up. Now it’s my turn to lift others.”

Teammates and Fans Celebrate the Gesture

The news has sparked an outpouring of support from his teammates and the Lions organization. Head coach Dan Campbell praised Montgomery’s selflessness:

“David’s heart is as big as his talent. This is the kind of leadership that inspires a team and a city.”

Lions quarterback Jared Goff took to social media to say:

“Proud to call David a teammate. This is what being a Lion truly means.”

Detroit fans also showed their appreciation on game day, holding signs reading:

• “David Montgomery: Detroit’s True MVP”

• “Homes Over Highlights”

• “Our City, Our Hero”

A Legacy Beyond the Gridiron

While Montgomery is known for his explosive runs and relentless drive on the field, his donation underscores a deeper purpose. In a city that has faced economic hardships, population loss, and a persistent homelessness crisis, Montgomery’s gift signals a commitment to rebuilding Detroit from the ground up.

“I want people to remember me not just for the yards I gained,” Montgomery said. “I want to be remembered for the lives I helped change.”

Looking Forward

The Detroit Hope Initiative, empowered by Montgomery’s $12.9 million donation, is poised to become a beacon of hope and a model for athlete-led philanthropy nationwide. Officials say the project will not only provide shelter but also comprehensive services designed to break the cycle of homelessness.

As Detroit prepares to break ground on this transformative housing campus, David Montgomery’s message remains clear:

“We’re all in this together. And together, we’re going to make Detroit stronger, safer, and kinder.”