The wait is over — and the gloves are off.
Netflix has officially announced the release of a new 10-part sports documentary series titled “America’s Team: The Gambler and His Cowboys”, a raw, behind-the-scenes look at Dallas Cowboys owner Jerry Jones and the inner workings of one of the most powerful and polarizing franchises in NFL history. The series is set to premiere globally on August 19, 2025, and if early reports are any indication, this will not be your typical polished sports celebration. This is scandal. This is ego. This is football’s version of empire building.
At the center of it all is Jerry Jones — oil tycoon, football obsessive, public villain, and private kingmaker. The documentary wastes no time pulling back the curtain on Jones’s 1989 takeover of the team, beginning with the now-infamous firing of legendary coach Tom Landry. But it doesn’t stop there. It digs deep into the power plays, fractured relationships, and volatile personalities that fueled the Cowboys’ transformation from laughingstock to three-time Super Bowl champions in the 1990s.
The series reportedly includes never-before-seen locker room footage, private conversations caught on tape, and interviews that will rattle the NFL establishment. Among those featured are franchise icons Troy Aikman, Emmitt Smith, Michael Irvin, Deion Sanders, and the two coaches Jones bet his legacy on: Jimmy Johnson and Barry Switzer. Off the field, appearances from political heavyweights like George W. Bush, business giants like Phil Knight, and media moguls like Rupert Murdoch push the series far beyond sports.
But the headline-grabbing moment? The locker room secrets.
Several former players and staff members go on record about a toxic mix of unchecked egos, behind-the-scenes betrayal, and a culture that blurred the line between loyalty and fear. One anonymous former executive reportedly calls the Cowboys locker room during the ‘90s “part football sanctuary, part Wall Street power struggle.” Another former player openly questions whether the team’s dynasty was built on brilliance — or madness.
The series, directed by acclaimed documentarians Chapman and Maclain Way (Wild Wild Country), is already being dubbed “The Last Dance of the NFL,” but with a darker, more chaotic edge. It’s not just about winning games. It’s about who holds the leash in a billion-dollar league built on glory and control.
Early footage shown to media insiders reveals an unapologetic Jerry Jones reflecting on his legacy, saying, “I didn’t just want to own the Cowboys. I wanted to own Sunday in America.” That line — chilling in its honesty — may become the most quoted moment of the series.
Unsurprisingly, the NFL declined to comment when asked whether league officials had previewed the series before its release.
Fans, however, are already preparing for the drama. Cowboys supporters are bracing themselves for emotional whiplash, while critics of the franchise are eagerly sharpening their knives. Regardless of which side of the line you’re on, “America’s Team: The Gambler and His Cowboys” is shaping up to be the most talked-about sports documentary since Netflix changed the game with The Last Dance.
Oil money. Star power. Super Bowl dreams. And secrets that were never meant to see the light of day.
August 19. Clear your schedule.
