Since 2022, the Philadelphia Phillies have utilized an analytics platform called Titan Intelligence, developed by San Antonio-based Zelus Analytics. This platform has supported the team in various aspects of baseball operations, including player evaluation and acquisition. Since its implementation, the Phillies have invested over $2 million for access and limited exclusivity rights.
According to a report by John George of the Philadelphia Business Journal, the Phillies recently filed a lawsuit to prevent Zelus and its parent company, Teamwork Innovations, from allowing other teams—particularly an NL East rival—to use a key component of Titan Intelligence.
The lawsuit states that a series of agreements dating back to 2022 granted the Phillies exclusive access to the platform within the NL East, while five other teams—one from each division—were also permitted to use it. However, the Phillies allege that Zelus attempted to bypass the exclusivity deal by splitting Titan Intelligence into four components—Data Engine, Roster Intelligence: Base, Roster Intelligence: Complete, and Game Intelligence—and selling them separately to additional teams. The Phillies claim Zelus offered a lower price in exchange for dropping the exclusivity clause, which they rejected.
Given that the cost of Titan Intelligence is roughly equivalent to backup catcher Garrett Stubbs’ projected 2025 salary, the Phillies were unwilling to accept a discount. To protect what they consider a unique competitive edge, the team filed the lawsuit on March 14 to block Zelus’ actions.
Zelus has other notable clients, including the New York Yankees, who, according to The Athletic’s Brendan Kuty, hired the firm to assess their analytics department following a disappointing 80-82 season in 2023. The following year, the Yankees rebounded with 94 wins and reached the World Series for the first time since 2009.
Zelus was founded by Doug Fearing and Dan Cervone, both of whom have ties to the Los Angeles Dodgers. Fearing established the Dodgers’ research and development department in 2015, while Cervone previously served as the team’s director of quantitative research. Additionally, Zelus’ vice president of baseball and basketball platforms, Andy Galdi, was formerly the Phillies’ director of R&D before departing in 2021.
Before partnering with Zelus, the Phillies relied on their in-house analytics system known as “Phillies Holistic Information Location” (PHIL). Their current agreement with Zelus remains in effect through the 2025 season.
