May 9, 2025 | Green Bay, WI — In a moment that cements his legacy beyond the football field, Matt LaFleur, head coach of the Green Bay Packers, has been named TIME Magazine’s 2025 “Person of the Year”. This landmark recognition celebrates LaFleur’s profound impact on the world of sports, leadership, and American culture.

Known for his composed leadership style and tactical brilliance, LaFleur has guided the Packers through a transformative era — one that combines on-field success with a strong sense of purpose, inclusion, and community engagement. Since taking the helm in 2019, he has led the team to multiple playoff appearances and redefined the identity of one of the NFL’s most storied franchises.

“Matt LaFleur represents the modern American leader — principled, innovative, and unafraid to lead with heart,” TIME wrote in its announcement. “Through sports, he has helped shape national conversations around perseverance, teamwork, and unity.”

In recent years, LaFleur has been a vocal advocate for player mental health, youth mentorship, and diversity in coaching. His approach to leadership — emphasizing empathy, discipline, and accountability — has resonated far beyond Lambeau Field.

“This is surreal,” LaFleur said upon learning of the honor. “Being recognized by TIME isn’t just about football. It’s about what we do as leaders, as citizens, and how we can use sports as a force for good in this country.”

TIME’s selection of LaFleur signals a broader appreciation for the role of sports in shaping cultural and societal values. In a year marked by turbulence and transformation across many sectors, LaFleur’s steady presence has become a symbol of excellence and integrity.

As the Packers continue their 2025 campaign, LaFleur’s impact will be felt not just in wins and losses — but in the standard of leadership he sets for the next generation.