FRISCO, Texas — The Dallas Cowboys are once again in the spotlight — not for a game-winning drive or blockbuster trade, but for a lingering question fans and analysts keep asking: Are the Cowboys truly “all in” for 2025?

Cowboys CEO Stephen Jones doesn’t like the insinuation. When questioned about the team’s commitment level during the offseason, Jones pushed back hard in an interview with Albert Breer of Sports Illustrated, calling the narrative flat-out “a joke.”

“I don’t buy into all that,” said Jones. “Name one person who isn’t all in. I’d hate the fans to hear their owner say that people aren’t all in, when you’re competing in the NFL … I mean, it’s kind of a joke. Every year we line up, we’re moving our chips in.”

But talk is one thing — execution is another. And for some, the Cowboys’ actions haven’t fully matched the all-in rhetoric.

A Roster with Talent… and Trouble

There’s no denying the Cowboys have made notable moves. Dak Prescott received a historic contract extension, securing the team’s franchise quarterback. CeeDee Lamb, arguably one of the league’s most explosive wideouts, was also rewarded.

Yet last season proved difficult. Prescott was injured. Lamb, without enough support around him, faced relentless double teams. The offense stalled. And without sufficient depth, the Cowboys crumbled in high-pressure moments — a stark contrast to their more dominant 2023 campaign.

A Coaching Gamble?

The front office’s boldest move came off the field. After parting ways with head coach Mike McCarthy, the Cowboys promoted Brian Schottenheimer — a longtime offensive coordinator but a surprising choice given the number of elite candidates available in the coaching carousel.

Fans and insiders alike questioned the decision: Was it a cost-saving move? A safe, internal pick? Or truly the best option to elevate the Cowboys to Super Bowl contention?

Draft Delivers Hope — But Is It Enough?

One bright spot: Dallas nailed a key need in the 2025 NFL Draft. The selection of offensive lineman Tyler Booker in the first round, while controversial in some circles, filled a glaring gap and promises much-needed protection for Prescott and running lanes for the backfield.

Still, with minimal splash signings in free agency and few game-changing additions, some critics argue the Cowboys are simply maintaining — not aggressively pursuing a championship window.

So… Are the Cowboys All In?

Jones says yes. The team insists they are. But from the outside, the situation is murkier. Dallas may have the talent and front-office bravado, but execution, health, and coaching will tell the real story in 2025.

And with a loyal fanbase growing restless after nearly three decades without a Super Bowl, words alone won’t cut it.

Conclusion

The Cowboys have made moves. They’ve kept their core intact. But whether those chips Stephen Jones refers to are truly being pushed to the center of the table — or just being shuffled around — will be revealed soon enough.