Arlington, TX — In a jaw-dropping move that’s sending shockwaves through the sports and tech worlds, the Dallas Cowboys have reportedly rejected a massive ad proposal from Elon Musk’s Tesla, shutting down what would’ve been one of the flashiest sponsorship deals in NFL history.
Sources close to the team confirmed that Tesla approached the Cowboys earlier this season with an eye-watering $20 million offer for premium ad placement inside AT&T Stadium — including scoreboard branding, luxury suite tie-ins, and a proposed halftime “Tesla Performance Drive” event featuring Cybertrucks.
But Cowboys owner and NFL powerbroker Jerry Jones gave the green light to slam the brakes.
“We don’t just put any name on our stadium,” Jones reportedly told close associates. “We’re the Dallas Cowboys. America’s Team. If we’re going to partner, it has to be with a brand that enhances our legacy — not distracts from it.”
Insiders say Jones was wary of Musk’s unpredictability, especially given recent headlines about Tesla’s workplace controversies, aggressive cost-cutting, and Musk’s increasingly controversial online behavior.
“We don’t need noise. We’ve got enough star power under our roof already,” one executive added.
The rejection stunned Tesla, which had already sketched out a custom “Texas-sized” rollout to align with the Cowboys’ massive national footprint. But Jerry wasn’t buying the hype — literally.
“The stadium’s image matters. The Cowboys brand is built on class, performance, and consistency. And frankly, we’ve got questions about Tesla’s consistency,” Jones was quoted as saying.
Elon Musk has not issued a public comment — yet — but people close to him say he was “blindsided” and furious that the Cowboys wouldn’t even consider negotiations beyond the initial pitch. Rumors even suggest Musk threatened to pull Tesla partnerships from other NFL teams in retaliation.
Meanwhile, fans online lit up:
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“Jerry Jones rejecting Elon Musk is the most Texas billionaire move possible.”
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“Cowboys said: We’ll take the drama from our QB, not our sponsors.”
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“Jerry just stiff-armed Tesla harder than Micah Parsons on a blitz.”
In a league where corporate money talks louder than almost anything else, the Dallas Cowboys just sent a clear message: not every check gets cashed — especially if it messes with the Star.