How Demarcus Robinson Will Elevate the 49ers Offense

A Quiet Free Agency with One Standout Signing

The San Francisco 49ers took a conservative approach to free agency, focusing primarily on special teams and depth signings rather than making major splashes. However, amidst the subdued offseason activity, one signing stands out—wide receiver Demarcus Robinson. While not a headline-grabbing acquisition, Robinson brings a crucial skill set that can significantly enhance the 49ers’ offensive capabilities.

A Proven Playmaker in the Absence of Stars

Last season, Robinson emerged as a vital asset for the Los Angeles Rams, stepping up when Cooper Kupp and Puka Nacua were sidelined with injuries. His ability to perform under pressure and make clutch plays in critical moments proved his reliability. For the 49ers, this signing comes at an opportune time, especially given the uncertainty surrounding Brandon Aiyuk’s availability at the start of the season. Even if Aiyuk is ready for Week 1, his form and fitness remain in question, making Robinson an essential insurance policy.

Addressing a Major Weakness in the Red Zone

One of the most glaring issues for the 49ers last season was their inefficiency in the red zone. Despite boasting an explosive offense, they often failed to convert opportunities into touchdowns, settling for field goals far too frequently. Entering December, the 49ers ranked 27th in red zone touchdown percentage (48.8%), a stark decline from their league-best efficiency in 2023. While they finished the season ranked 14th (57%), their struggles in this area cost them valuable points throughout the year.

Robinson offers an immediate solution. Five of his seven touchdowns last season came inside the red zone, all against press-man coverage. His ability to release quickly off the line, create separation, and exploit tight windows makes him a valuable asset in short-yardage situations. The 49ers lacked a consistent red zone target last season—Robinson can be that difference-maker.

Adding a Much-Needed Deep Threat

Beyond his red zone impact, Robinson provides the 49ers with a legitimate deep threat. His speed and route-running ability force defenses to respect the vertical passing game, which in turn opens up opportunities for other playmakers like Deebo Samuel, George Kittle, and Christian McCaffrey. With Robinson stretching the field, the 49ers’ offense gains a new dynamic that was missing in crucial moments last season.

A Smart, Low-Risk Investment

Securing Robinson on a two-year, $9 million deal is a savvy move for the 49ers. The contract offers excellent value for a player who fills two key needs—red zone efficiency and deep-play potential—without breaking the bank. His addition not only provides immediate impact but also offers long-term depth at the receiver position.

While free agency may have been quiet for the 49ers, the signing of Demarcus Robinson could prove to be one of the most underrated moves of the offseason. If he performs as expected, he could be the missing piece that helps elevate the 49ers’ offense to another level in 2025.