Jordan Love is hitting his stride at just the right time for the Green Bay Packers, who are in the middle of an intense NFC playoff race. As the Packers prepare for their Monday night matchup against the New Orleans Saints, Love’s recent performances have been nothing short of impressive. But fans have come up with a hilarious reason for his success — one that has nothing to do with his game preparation or skill development.

It all started with a playful conspiracy theory: Jordan Love seems to play his best football every year during Toyotathon. Yes, you read that right. For some reason, Love’s performances have consistently peaked during the annual Toyota holiday sales event, which runs from November 15 to January 6. Packers fans couldn’t help but notice the trend: since the start of this year’s Toyotathon, Green Bay has won four of its last five games, with Love playing a central role in their victories.

Curious about this connection, fans dug deeper into his career stats, comparing his performances during Toyotathon versus his overall numbers for the entire season. The results were intriguing, with Love consistently performing at a higher level during these six weeks. Whether it’s the magic of Toyotathon or simply a fun coincidence, the theory has caught fire among Packers fans.

In classic Jordan Love fashion, the quarterback embraced the joke with good humor. He was spotted wearing a perfect sweater that seemed to be a nod to the Toyotathon conspiracy theory, delighting fans and adding to the fun. Now, Packers fans are playfully hoping that Toyota will extend its sale through mid-February, just to keep the good vibes rolling into the postseason.

With his recent surge in form, Love has become a key factor in the Packers’ strong playoff push, and whether it’s Toyotathon or his own development, it’s clear that the team is hitting its stride when it matters most. Fans will be watching closely to see if the magic continues for Love — and whether the Toyota theory holds up.