NFL star Lamar Jackson has set the internet ablaze — and not in the way anyone expected.

Following the tragic plane crash over the Hudson River that shocked the nation, millions turned to social media to express sorrow, support rescue efforts, and pray for the victims. But Lamar Jackson’s response? It’s being called “tone-deaf,” “cold,” and even “disrespectful.”

Within minutes of the news breaking, instead of offering a message of hope, concern, or solidarity, Jackson posted something that has divided the sports world — and it’s not going unnoticed.

“There are families waiting for news about their loved ones, and THIS is what Lamar thought was appropriate to post?” one user raged on X (formerly Twitter).

“Not everything is about your brand. This was the wrong moment to try and be clever or edgy,” another added.

The controversial post — now deleted but screenshotted by thousands — was vague, cryptic, and, in the eyes of many, wildly out of touch given the gravity of the situation. Some speculate it was an attempt to stay “on-brand,” while others believe it may have been a scheduled post gone wrong. Either way, the damage is done.

Fans and critics alike are now asking hard questions:

• Should public figures be held accountable for what they post during national tragedies?

• Is silence better than a badly timed post?

• And has Lamar Jackson lost touch with the very people who once supported him most?

Jackson has yet to issue any kind of clarification or apology — and the longer the silence continues, the louder the backlash grows.

“This wasn’t just a bad take. It was a bad moment,” one fan wrote. “And some of us won’t forget it.”

Now, what started as a heartbreaking day has spiraled into a full-blown PR nightmare for one of the NFL’s biggest names.

One thing’s clear: In moments of crisis, the world is watching. And they don’t forget.