Sometimes the Best Moves Are the Ones You Don’t Make

The Temptation of Signing Cooper Kupp

The idea of adding Cooper Kupp to the Green Bay Packers’ receiving corps is undoubtedly intriguing. Given the team’s need for a dependable pass-catcher, a former All-Pro wide receiver seems like the perfect solution. However, the reality is far more complex. Kupp’s production has steadily declined since his historic receiving triple crown season nearly four years ago. Furthermore, his durability has become a concern, with the veteran failing to play more than 12 games in each of the last three seasons.

Despite these red flags, reports from FOX Sports’ Jordan Schultz indicated that the Packers were among the teams interested in signing Kupp. Ultimately, Kupp secured a staggering three-year, $45 million deal with the Seattle Seahawks—an investment Green Bay wisely avoided.

Packers’ Interest Signals a Desire to Upgrade

While Green Bay didn’t land Kupp, their interest in him speaks volumes. It signals that General Manager Brian Gutekunst recognizes the need to improve the team’s wide receiver depth.

For months, there have been concerns that the Packers might be hesitant to make a major move at the position, especially after declining to trade for stars like DK Metcalf or Davante Adams. However, their reported pursuit of Kupp suggests they are indeed exploring options to strengthen their passing attack.

Addressing the Packers’ Biggest Receiving Weaknesses

Matt LaFleur’s offense has a solid group of young pass-catchers, but two glaring issues remain heading into the 2025 season.

First, the absence of Christian Watson has significantly impacted Green Bay’s ability to stretch defenses vertically and beat man coverage. According to Pro Football Focus, Romeo Doubs, Dontayvion Wicks, and Jayden Reed ranked 60th, 87th, and 96th out of 105 receivers in yards per route run against man coverage. Watson, on the other hand, ranked fifth. The Packers need another reliable deep threat who can consistently create separation.

Second, Green Bay lacks a true man-coverage specialist—someone who can win one-on-one battles with elite route-running and quickness. Kupp may not have been the best long-term fit, especially at Seattle’s price tag, but the Packers’ pursuit of him suggests they are actively seeking to fill this role.

What’s Next for Green Bay?

With Kupp off the market, the Packers have limited options in free agency. The best remaining veteran receivers include Stefon Diggs, Amari Cooper, and Keenan Allen. While each presents unique advantages, they all come with significant financial commitments and age-related concerns.

Unless Gutekunst pulls off an unexpected blockbuster trade for a rising star like Garrett Wilson, the most likely solution will come through the NFL Draft. Fortunately, this year’s draft class is loaded with talented Day 2 receivers. Players like Jayden Higgins (Iowa State), Tre Harris (Ole Miss), and Jalen Royals (Utah State) all possess the skill sets needed to help Green Bay address its issues against man coverage.

A Smart Decision That Bodes Well for the Offseason

While missing out on Kupp may seem like a loss on the surface, it was ultimately a smart decision. Avoiding an overpay for a declining receiver allows the Packers to allocate resources more efficiently while still keeping an eye on potential upgrades. Their rumored interest in Kupp suggests that more moves could be coming, making this an offseason worth watching for Green Bay fans.