In a deeply unsettling event that rocked New York City just 30 minutes ago, a tourist helicopter crashed into the Hudson River, sending shockwaves across the country and sparking widespread concern and heartbreak.

But while emergency crews raced to the scene and prayers flooded social media, NASCAR star Chase Elliott did something that has ignited a storm of controversy — and fans are not holding back.

Shortly after the news broke, instead of acknowledging the tragedy or offering condolences, Elliott posted what many are calling an “insensitive” and “tone-deaf” update completely unrelated to the crash. His post — which some say was promoting a personal appearance or event — went live just moments after headlines of the crash began trending.

“Seriously, Chase? People could be dead in the Hudson and you’re out here plugging your brand?” one furious fan wrote on X (formerly Twitter).

“Even silence would’ve been better. You’ve disappointed a lot of people today,” another commented.

Within minutes, the backlash was intense. Hashtags like #ChaseInsensitive and #ReadTheRoom began trending. Longtime fans voiced their dismay, while critics used the opportunity to question the responsibility of public figures in times of crisis.

Some came to his defense, claiming the post may have been scheduled in advance, or that Elliott might not have known about the crash yet — but for many, the timing felt too jarring to ignore.

“Even if it was an automated post — take it down. Show some awareness,” said another user in a now-viral thread.

As of now, Chase Elliott has not responded to the growing criticism, and his post remains live — adding more fuel to the already raging fire online.

This moment has reopened a larger conversation about how celebrities and athletes handle public tragedies, and whether silence, acknowledgment, or distraction is more damaging in the age of instant reaction.

One thing is certain: The internet is watching. And it remembers.