Basketball doesn’t just entertain—it shapes our culture in a big way, the Jordan lineup had reshaped the sneaker world. They have been influencing fashion for a while now. Now it’s Stephen Curry’s time. He isn’t just a superstar on the 94-foot court; he’s become a true 21st-century icon whose influence spills over into everyday life. I mean, Curry’s game and style have redefined what it means to be a sports celebrity. And a certain someone from Hollywood has given a nod to his status.

Adam Sandler’s love for basketball has made him a beloved figure among hoop fans over the years. Trust me, this guy lives and breathes the game. You’ve probably seen him rocking his classic baggy style, hitting pick-up games in New York or wherever the action is. Countless online clips prove he’s no rookie when it comes to handling the rock.

Sandler brought his signature laid-back vibe to the Oscars. True to form, he strolled in wearing his go-to oversized fit. And if you were paying attention, you’d have noticed his sneakers stole the show. He sported a pair of Under Armour Curry 11s in the ‘championship mindset’ colorway. Even off the court, he keeps his style game strong, blending pop culture with classic basketball flair.

And Steph took notice. Curry hopped on his Instagram story with a short but telling two-word reaction: “@adamsandler great choice.”

When icons like Adam Sandler co-sign Curry’s brand, it’s a major boost. The Jordan lineup is all about style—a fashion statement, not necessarily built for hooping. But Curry’s shoes? They’ve always been seen as strictly for the hardwood—until now.

When someone of Adam Sandler’s stature gives a nod to rocking Curry’s kicks off the court, it could easily spark a trend.

And if you remember, this isn’t his first time repping Curry’s shoes. Back in 2023, at a Taylor Swift concert, Sandler was spotted wearing the Curry Flow 10.

It’s just more proof that basketball culture isn’t confined to the court—it’s shaping how we dress, express ourselves, and influence fashion every day.

And this is just one small step in the 4x Champion and Under Armour‘s plans.

Stephen Curry wants to have the same influence as Jordan

Back in December, Steph Curry set his sights on a major challenge: taking on Michael Jordan’s $6.5 billion sportswear empire. Now, in March, he’s charging ahead with Under Armour’s international tour, using his superstar status to drive global expansion.

The Warriors‘ superstar isn’t just a force on the court—he’s shaking up the sneaker world too. His personal line, Curry Brand, debuted on December 1, 2020, offering cutting-edge footwear, apparel, and accessories powered by Under Armour’s tech. This launch wasn’t just another sneaker drop; it boldly challenges the iconic Jordan Brand, which has ruled the scene since the first Air Jordan hit in 1985.

Under Armour recently opened its first Curry Brand store in Chengdu, China in September last year, a milestone hailed by Asia-Pacific head Jason Archer as a sign of the brand’s growing global clout. And seriously, when a guy like Steph steps into sportswear, you know something big is happening.

During a chat on The Circuit with Emily Chang, Curry laid out his vision: “Is the ambition to be as big as Air Jordan?” he asked, adding, “My version of that in the sense of, he set the standard and then everybody’s in the comparison game of his career on the court and obviously, what Air Jordan means, you know, culturally on court as well.”

Curry is betting on his name, performance, and vision to redefine what it means to be a sportswear icon.