The Real Reason Why the Cowboys Hired Brian Schottenheimer Is Sadly Obvious

When the Dallas Cowboys announced Brian Schottenheimer as their new offensive coordinator, the decision raised eyebrows across the NFL. Many speculated about his offensive philosophy, play-calling tendencies, and how he would fit into head coach Mike McCarthy’s system. However, the real reason behind Schottenheimer’s hiring is more unfortunate than it is strategic.

A Hire Rooted in Familiarity, Not Innovation

Rather than pursuing an innovative offensive mind who could propel the Cowboys to the next level, Dallas opted for a familiar, safe choice. Schottenheimer’s track record in the NFL is well-documented—he has coached multiple teams, including the Jets, Rams, Seahawks, and Jaguars, with mixed results. While he brings experience, his offenses have rarely ranked among the league’s elite.

Jerry Jones, the ever-influential owner and general manager, has long been known for favoring coaches and staff members with whom he has personal comfort. Schottenheimer’s appointment suggests that Jones values continuity and control over taking a bold step in a new direction.

Mike McCarthy’s Influence and Play-Calling Control

Another key factor in this decision is Mike McCarthy’s desire to reclaim full control of play-calling duties. With the departure of former offensive coordinator Kellen Moore, McCarthy now has an opportunity to implement his own offensive scheme without the pushback of a younger, more independent-minded coordinator.

Schottenheimer’s presence ensures that McCarthy won’t be challenged when it comes to in-game decision-making. Unlike Moore, who brought a modern and aggressive approach to play-calling, Schottenheimer is known for his conservative and run-heavy offensive philosophy—aligning closely with McCarthy’s vision.

Dak Prescott’s Future and a Lack of Offensive Innovation

Dak Prescott’s performance will be under intense scrutiny in 2023, and the hiring of Schottenheimer does little to inspire confidence that the Cowboys are setting him up for success. While Prescott has had strong seasons, he has struggled in key playoff moments. Bringing in an offensive coordinator with an uninspiring track record does not signal an intent to maximize his potential.

Furthermore, the Cowboys’ offense struggled in big games last season, and Schottenheimer’s past teams have often suffered from the same issues—predictability and a lack of creativity. If Dallas hopes to keep up with high-powered offenses like those in Kansas City, Philadelphia, or San Francisco, they may find themselves outmatched under this leadership.

The Bottom Line

The Cowboys’ hiring of Brian Schottenheimer isn’t about bringing in the best available offensive mind. Instead, it reflects the franchise’s continued pattern of prioritizing familiarity and control over innovation and progress. Whether this approach will lead to playoff success remains to be seen, but history suggests that this may be yet another conservative move that keeps Dallas from reaching its full potential.