BREAKING NEWS: Tim Cook Offers $200 Million to Joey Logano and Team Penske for LGBT-Themed NASCAR Sponsorship

In a bold and headline-grabbing move, Apple CEO and billionaire LGBTQ+ advocate Tim Cook has reportedly offered NASCAR superstar Joey Logano and Team Penske a staggering $200 million sponsorship deal. The proposal comes with one major condition: that Logano’s No. 22 Ford Mustangs adopt a full LGBT-themed livery and compete under that design for the remainder of the 2025 NASCAR season.

A Bold Business and Cultural Proposal

According to sources close to the deal, the offer would span the entire 2025 NASCAR Cup Series season and include promotional support from Apple, media partnerships, and full funding for car development and team logistics. The $200 million figure would make it one of the most lucrative sponsorship agreements in NASCAR history—if not the most controversial.

“This is more than just a sponsorship,” an insider familiar with the proposal stated. “It’s a statement about inclusion, progress, and using the platform of motorsports to support equality.”

Tim Cook, who has been openly gay since 2014, is known for using his influence and Apple’s global reach to advocate for social justice and human rights causes. However, this latest venture marks the first time he has directly intervened in the hyper-competitive, traditionally conservative world of NASCAR.

The Livery Design: A Statement on Wheels

The proposed design includes a vivid rainbow livery featuring progressive pride flag elements, Apple’s signature minimalist branding, and messaging around inclusion, mental health awareness, and anti-discrimination. The car would also feature QR codes linking to educational resources and nonprofit organizations supporting LGBTQ+ youth.

Apple’s design team is reportedly working in collaboration with prominent LGBTQ+ artists to ensure the livery is not only eye-catching but also deeply meaningful.

Team Penske and Logano Respond

As of now, neither Joey Logano nor Team Penske has issued an official statement regarding the offer. However, sources say internal discussions are already underway.

“Obviously, $200 million is a lot of money, and it would allow the team to compete at the highest level without financial concerns for at least two seasons,” a NASCAR insider said. “But this is also a very personal and public statement to make. There are many layers to consider—from fan reactions to corporate partnerships to the personal beliefs of those involved.”

Team Penske is one of NASCAR’s most respected and successful organizations, and Joey Logano—known for his aggressive driving style and two Cup Series championships—is a top-tier driver with a loyal fan base. Whether the team decides to move forward with the offer could redefine how sponsorships and cultural causes intersect in the sport.

NASCAR’s History with the LGBT Community

While NASCAR has made strides in recent years to promote diversity and inclusion—most notably with the creation of its “Drive for Diversity” program—its fanbase and cultural roots remain largely conservative. Previous initiatives, including Pride Month campaigns and support for LGBTQ+ drivers, have received mixed responses.

The proposed Apple sponsorship, however, would push the conversation further than ever before. It would mark the first time a major NASCAR team openly races under an LGBTQ-themed livery for an entire season.

“It’s a test of how far the sport has come—and how far it’s willing to go,” noted racing journalist Daniel McMasters. “This would be an unprecedented moment in NASCAR history, both culturally and commercially.”

Fan Reactions and Industry Implications

Unsurprisingly, early online reactions have been mixed. Supporters see it as a powerful step forward for inclusion in sports, while critics have labeled it as “woke politics invading racing.” Social media platforms are already flooded with debates, trending hashtags, and calls for statements from Logano, Team Penske, and NASCAR leadership.

If accepted, this deal could pave the way for more cause-driven sponsorships in professional sports. It could also spark a wider conversation about representation, freedom of expression, and the evolving identity of NASCAR in a rapidly changing cultural landscape.

Final Thoughts

Tim Cook’s $200 million offer isn’t just a sponsorship—it’s a cultural flashpoint. Whether Team Penske and Joey Logano accept the challenge remains to be seen, but one thing is certain: this proposal has already made waves and forced NASCAR fans and officials alike to reckon with the future of the sport.

As the motorsports world watches with bated breath, one question looms large: Will Logano become the face of a new era in NASCAR—or will tradition hold the line? The coming weeks may provide the answer.