Tom Brady wore an ‘insanely rare’ $740,000 diamond- and yellow-sapphire-studded watch for his first time as a Super Bowl commentator-kid

The Super Bowl is a star-studded event, much like the Grammys and other awards shows. And many celebrities at Sunday night’s Super Bowl LIX dressed to impress, namely Tom Brady.

Tom Brady walking into the Super Bowl

The NFL legend, who made his first appearance as a Super Bowl commentator for Fox Sports this year, wore a diamond- and yellow-sapphire-studded watch for the occasion. Before retiring from the NFL in February 2023, Brady signed a $375 million contract to be the lead sports commentator for Fox Sports, and made his debut during the 2024 season.

The watch Brady sported during the Super Bowl costs an eye-popping $740,000, a spokesperson for the watchmaker Jacob & Co., told Fortune. Brady is worth an estimated $300 million or more.

Jacob & Co.'s Caviar Tourbillon watchJacob & Co.’s Caviar Tourbillon watch

Photo courtesy Jacob & Co.

The Caviar Tourbillon watch is dripping in 424 baguette-cut gems, including diamonds and yellow sapphires in a 47-millimeter, polished 18-carat yellow gold case. In total, the watch boasts 48.92 carats’ worth of yellow sapphires and 1.32 carats of white diamonds. It also features a one-minute flying tourbillon, which increases the accuracy of the timepiece by fighting the effects of gravity.

“Tom Brady is the epitome of excellence, both on and off the field,” Benjamin Arabov, CEO of Jacob & Co, said in a statement. “We’re thrilled to see him wearing one of our most prestigious timepieces on the biggest stage in sports.”

A closeup of Tom Brady's watchA detail view of retired football player and Fox Sports analyst Tom Brady’s watch.

Getty Images—Michael Owens

In addition to the expensive materials used to make the watch, Jacob & Co. produced just 18 of them, making the piece “insanely rare,” Irina Aran, founder, owner, and designer of Brooklyn, N.Y.-based Facets Fine Jewelry, told Fortune.

Each stone measures exactly the same. This means they are all cut perfectly to fit into this timepiece,” Aran said. “Each one has to match one another. To find two matching exact stones is so rare. The quality also must be exact and aligned, adding to its rarity.”

Back of Jacob & Co.'s Caviar Tourbillon watch
Back of Jacob & Co.’s Caviar Tourbillon watch

Photo courtesy Jacob & Co.

Representatives for Brady didn’t immediately respond to Fortune’s request for comment.

Brady is a watch connoisseur

This isn’t the first time we’ve seen the ex-Patriots quarterback wearing a flashy timepiece. Brady’s love for watches started when his parents gave him his first watch for his high school graduation, according to Sotheby’s, and became more elevated after he won his first Super Bowl in 2002.

In October, Sotheby’s announced the seven-time Super Bowl champion’s watches, jerseys, and other collectibles would open for bidding in December.

Brady’s collection of watches alone sold for an impressive $4.6 million. Of the 41 items auctioned off, the one with the highest price tag was a yellow gold Rolex Daytona “John Player Special” watch, which had a presale estimate of $600,000 to $900,000, according to The Athletic. 

Related Posts

Check out highlights from Jacob Parrish, a promising cornerback selected by the Tampa Bay Buccaneers in the third round of the NFL Draft.

The Tampa Bay Buccaneers addressed the offense with their first-round pick and have now doubled up on the defensive side of the ball in Rounds 2 and…

Josh Simmons – a seemingly boring piece but exactly what the Kansas City Chiefs need to strengthen their offense.

Night 1 of the 2025 NFL Draft didn’t bring many surprises for the Kansas City Chiefs. First, they didn’t pick 31st, moving back one spot in a trade with…

BREAKING NEWS: Matthew Liberatore’s brief message, “Fight with your head,” claiming he would defeat the Milwaukee Brewers, sparked outrage on social media and prompted a response from Matthew Liberatore…ricon

BREAKING NEWS: Matthew Liberatore’s Message “Fight with Your Head” Sparks Outrage – Brewers Fans Fire Back April 26, 2025 – A simple phrase has ignited a storm…

BREAKING NEWS: Out of respect for Josh Allen, Sauce Gardner has confirmed he will not watch any Sinners matches.

In a recent statement that drew attention, New York Jets defensive star Sauce Gardner frankly shared that he will not watch any games of the Sinners –…

UPDATE: Emeka Egbuka officially joins the Tampa Bay Buccaneers: Check out the national media reaction, analysis, and expectations for this promising rookie.

The Tampa Bay Buccaneers have their guy after taking Ohio State wide receiver Emeka Egbuka with the No. 19 overall pick. While wide receiver wasn’t the biggest…

BREAKING NEWS: 3 Dramatic Final Predictions of Buffalo Bills Ahead of NFL Draft 2025: What Surprises Await?

What happens in the draft is anybody’s guess, but maybe the Buffalo Bills will get lucky. Or maybe they’ll play it safe and trade down to acquire better depth. But…