Tom Brady made sure that Travis Kelce and Patrick Mahomes weren’t going to outdo him with their outfits for the Super Bowl in New Orleans on Sunday.

The Fox analyst, calling his first Super Bowl since starting his 10-year, $375million deal as a broadcaster, went viral for his stunning gold watch before the start of the game.

Brady, 47, has endured some tough times in his debut season as an analyst, with many fans saying struggles to convert his undoubted knowledge of the game into snappy game-time verdicts.

But they were all commending him for how sharp he looked ahead of the game in New Orleans.

It wasn’t precisely clear what the timepiece was that Brady was wearing on Sunday but it appeared that it could be the $600,000 Caviar Tourbillon Jacob &Co watch. Others on social media speculated that it was actually an $800k watch, the Yellow Sapphire Caviar Tourbillon.

In October last year, Brady put a large part of his personal watch collection up for auction, with 41 items selling for just over $9million.

Tom Brady’s gold watch sent Super Bowl viewers wild before Chiefs vs Eagles started

It was suggested that Brady was wearing a $600,000 Caviar Tourbillon

The collection was titled ‘The GOAT Collection’, referencing Brady’s record seven Super Bowl rings that make him widely considered to be the greatest player in the history of the NFL.

Brady’s appearance on Fox comes after a week of unrest in his personal life, with his ex-wife Gisele Bundchen giving birth to a baby she had with her jiu-jitsu instructor.

The Brazilian supermodel already shares daughter Vivian Lake, 11, and son Benjamin Rein, 15, with ex-husband Brady.

A report emerged earlier in the week that Brady ‘wishes her nothing but the best’ after learning the news that she had given birth at the age of 44.

If the Chiefs win on Sunday, Brady’s record seven titles will placed under a significant threat from the 29-year-old Kansas City quarterback Mahomes.

A Chiefs win would also see Mahomes clinch a ‘three-peat’ with his team, something Brady never did in his time with the New England Patriots and Tampa Bay Buccaneers.

And the three-peat would take Mahomes to four Super Bowl rings, three behind Brady before his 30th birthday.

Tom Brady visited the field as players were warming up before the start of the game

Brady played until he was 45, so Mahomes would have plenty of time ahead of him to eclipse the legendary quarterback’s record.

Brady has also been under scrutiny as an analyst after also becoming a minority owner of the Las Vegas Raiders.

The NFL introduced an array of rules to restrict Brady’s access to other teams as part of his preparations for games across the season.